Competitive Responsiveness

Competitive Responsiveness

Marketing strategy and tactics depend on the firm’s strengths and weaknesses, including marketing activities relative to those of current and potential competitors, and on customer demand. The impact of marketing often depends on how a firm’s own activities compare to those of competitors (Day and Reibstein 1997). For example, a customer’s willingness to pay for a product or service offered by ...

Comments on Competitive Responsiveness

M Science features many and diverse articles that analyze competitive responsiveness. Although recent Marketing Science editorials (e.g., Shugan 2002) suggest that competitive responsiveness is only a part of a comprehensive competitive marketing strategy, it remains a vital part. For that reason and many others, Marketing Science is particularly proud of this special issue edited by David J. R...

How competitive is competitive bidding?

Strategic Renewal via Generational Product Innovation: The Impact of Market Concentration on Firms’ Responsiveness to Competitive and Complementary External Events

Generational product innovation (GPI) is an important but understudied form of strategic renewal strategy. The limited discussion of GPI in the organizational strategy literature argues that firms benefit from internally-driven GPI strategies, such as time-based pacing and serendipitous timing. While such internally-driven strategies may predominate when firms face diffuse competition, the lite...

6 Competitive Networks and Competitive Learning

Competitive neural networks belong to a class of recurrent networks, and-they are based on algorithms of unsupervised learning, such as the competitive algorithm explained in this section. In competitive learning, the output neurons of a neural network compete among themselves to become active (to be "fired"). Whereas in multiplayer perceptrons several output neurons may be active simultaneousl...